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Finding Your Cloud Go-to-Market Viewpoint - Follow the Cash Cow!

In my last article, I called on providers to find a unique Viewpoint, "Viewpoint is a framing of the market in the context of your uniqueness. The uniqueness of your team, your capabilities, and your vision. Some call viewpoint thought leadership, some vision with a capital V, and some brand." While there are many frameworks and techniques to capturing Viewpoint, however defined, one of the simplest and most effective way I have, and one the first I usually pull out of my toolset, is to simple create an X and Y set of axis and coordinate labels for the market. A simple 2x2 matrix which will then set your view firmly in one corner of the world, the best one! and I called on providers to set a unique and compelling viewpoint to create breakthrough for their marketing efforts. While there are many frameworks and techniques to capturing Viewpoint, however defined, one of the simplest and most effective way I have, and one the first I usually pull out of my toolset, is to simple create an X and Y set of axis and coordinate labels for the market. A simple 2x2 matrix which will then set your view firmly in one corner of the world, the best one!

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Source: Latest News from Cloud Computing Journal | 22 Feb 2012 | 9:19 am

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